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Vadilal brings “Must Try Ice Creams” for summer

Updated: April 20, 2016 10:44 am

One of the most loved ice-cream brand of the country, Vadilal, renowned for mastering the art of serving lip smacking delicious flavoured Ice-creams and frozen desserts, announced the charismatic Parineeti Chopra as its brand ambassador. On the occasion, Vadilal unveiled their latest ad campaign for three of their most popular variants of ice-creams including the all new BADABITE Select- a super-premium Belgian chocolate based bar under the premium category; a new variant of FLINGO-centre filled cones and GOURMET-super-premium ice-cream. Speaking on the occasion, Parineeti Chopra, actor and brand ambassador Vadilal, said: “Being a foodie, I have always relished desserts especially Ice-creams! With the onset of summers, I am definitely going to have my share of cheat days by indulging my taste buds with the rich and delicious Vadilal ice-creams to beat the heat. The new Badabite Select is an absolute delight for all ice cream lovers like me.” Mr. Devanshu Gandhi, Managing Director, Vadilal Group, said: “We are excited to announce Parineeti as the face of Vadilal and it’s a proud moment for us at Vadilal as we are the first Indian ice cream company to have a brand ambassador! Our communication and positioning target millennials and with our unique pricing and range we hope to be ‘The best part of their everyday’.”

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