Sunday, September 25th, 2022 23:23:37

Tourism for Atamnirbhar Bharat

BY Dr. Anukrati Sharma
Updated: August 18, 2022 11:06 am

The travel, tourism, and hospitality industries are one of the most dynamic industries in the world. The pandemic, however, has taken a toll on the industry. There is no doubt that Indian Tourism and Hospitality industry has been affected worst by the pandemic. Though we are gradually advancing after the pandemic. Currently, the biggest objective is rethinking a new travel, tourism and hospitality industry for our country. Every citizen of this country should take this pandemic as an opportunity to start from scratch and reach the highest level in the tourism and hospitality industry. By now, we have all realized the significance of this industry. The time has come when we need to focus on our education system in order to achieve sustainable growth instead of just survival. It is necessary to reconstruct and redesign the courses offered in institutions and universities to meet the current situation and also to meet the needs of the future travel, tourism, and hospitality industry.

The innovation of courses is still not a priority at many universities, colleges, and educational institutions. The design of courses for an industry of such importance requires critical thinking. Despite knowing the gaps between industry and academia, some institutions fail to include industry people in course design committees. Can we Indians still take the risk of not fulfilling the demand and supply of this industry? We should now concentrate on recovering and gaining a competitive advantage as quickly as possible. There are plenty of opportunities to help shape the careers of young people in the Travel, Tourism, and Hospitality industry. The travel, tourism, and hospitality industry need to inculcate some new terms, topics, subjects, and courses instead of sticking to the traditional methods and papers. There are a lot of job opportunities and start-up opportunities in this sector. Tourism can be studied through various disciplines, such as sport (sport tourism), legal studies (tourism laws), event management (event tourism), disability studies (accessible tourism), geography (geotourism), etc.

As Skill Development courses become increasingly important, foreign languages, tourism content writing, dark tourism studies, entrepreneurial hospitality, etc, can be extremely beneficial. Considering the recent pandemic, it appears important to include subjects related to disaster management in travel, tourism and hospitality courses so the young generation can prepare to deal with a pandemic or other disaster. Courses leading to bachelor’s and master’s degrees are not mandated. Students must be provided with practical training through small skill courses. They must be trained and equipped with a host of skills to be prepared for their futures at the end of the courses. By doing so, we will be able to implement Dekho Apna Desh and Go Vocal for Local initiatives of the Ministry of Tourism, India. Young students can contribute to the advancement of these policies through their talents, knowledge, and skills. Hospitality and tourism should be encouraged in a sustainable manner. The first step to expanding our future opportunities is to understand the needs of tourists. And accordingly, provide skilled manpower.

The travel, tourism, and hospitality industries are one of the most dynamic industries in the world. The pandemic, however, has taken a toll on the industry. There is no doubt that Indian Tourism and Hospitality industry has been affected worst by the pandemic. Though we are gradually advancing after the pandemic. Currently, the biggest objective is rethinking a new travel, tourism and hospitality industry for our country. Every citizen of this country should take this pandemic as an opportunity to start from scratch and reach the highest level in the tourism and hospitality industry. By now, we have all realized the significance of this industry. The time has come when we need to focus on our education system in order to achieve sustainable growth instead of just survival. It is necessary to reconstruct and redesign the courses offered in institutions and universities to meet the current situation and also to meet the needs of the future travel, tourism, and hospitality industry.

The innovation of courses is still not a priority at many universities, colleges, and educational institutions. The design of courses for an industry of such importance requires critical thinking. Despite knowing the gaps between industry and academia, some institutions fail to include industry people in course design committees. Can we Indians still take the risk of not fulfilling the demand and supply of this industry? We should now concentrate on recovering and gaining a competitive advantage as quickly as possible. There are plenty of opportunities to help shape the careers of young people in the Travel, Tourism, and Hospitality industry. The travel, tourism, and hospitality industry need to inculcate some new terms, topics, subjects, and courses instead of sticking to the traditional methods and papers. There are a lot of job opportunities and start-up opportunities in this sector. Tourism can be studied through various disciplines, such as sport (sport tourism), legal studies (tourism laws), event management (event tourism), disability studies (accessible tourism), geography (geotourism), etc. As Skill Development courses become increasingly important, foreign languages, tourism content writing, dark tourism studies, entrepreneurial hospitality, etc, can be extremely beneficial.

Considering the recent pandemic, it appears important to include subjects related to disaster management in travel, tourism and hospitality courses so the young generation can prepare to deal with a pandemic or other disaster. Courses leading to bachelor’s and master’s degrees are not mandated. Students must be provided with practical training through small skill courses. They must be trained and equipped with a host of skills to be prepared for their futures at the end of the courses. By doing so, we will be able to implement Dekho Apna Desh and Go Vocal for Local initiatives of the Ministry of Tourism, India. Young students can contribute to the advancement of these policies through their talents, knowledge, and skills. Hospitality and tourism should be encouraged in a sustainable manner. The first step to expanding our future opportunities is to understand the needs of tourists. And accordingly, provide skilled manpower.

It is imperative that Indian universities and educational institutions adopt an innovative approach. There is a need for universities to develop innovative training modules that will open doors to students on a national and international level. The time has come for us to attract the young generation to the travel, tourism, and hospitality industries. Providing direct and indirect employment to millions of people worldwide, travel and tourism is one of the largest foreign exchange-earners. The government tourism department, immigration, customs, travel agencies, airlines, tour operators, and hotels are some of these areas of service. There are certain parts of the curriculum that need to be updated and refurbished. Youth in our country would have more opportunities if tourism will be integrated with other areas/subjects. The students who are undergoing Sport Education courses cannot all become athletes, trainers, teachers, or coaches. For students, learning about sports tourism or sport events can be an add-on and may open up new opportunities for them. We can also prepare medical students for medical tourism, wellness tourism, and accessible tourism. A country can earn more foreign exchange through tourism. In addition, it helps underdeveloped tourist destinations develop their infrastructure. It is important that we teach tourism accounting techniques to our students. It is not uncommon for us all to witness cases of crime occurring with tourists, whether it is rape, murder, theft, manipulation, cheating, etc. We need tourism lawyers who specialize in handling such cases. Solo women travelers are becoming increasingly popular in India, which calls for the creation of a Tourist Police Force. In spite of this, there is still a belief that travel and tourism are common subjects in academic institutions. In order to make our tourist police force more effective, we need to train them in soft communication skills as well as foreign languages. Again, this is a bit different from police courses in terms of learning. Tourists visit a tourist destination after learning about its image and safety issues.  A phrase that cannot be ignored is “tourism is for the people and by the people”. In order to succeed in the travel, tourism, and hospitality industry, students should be prepared in many ways. We need to think outside the box in fact educators must think there is no box for the travel, tourism, and hospitality courses.   A significant opportunity exists for the business to promote domestic tourism after Covid. We have a window of opportunity to assess the situation and revive strategies. To explore more job and business opportunities in each region of the country, we need to form a research association comprising industry representatives, academics, and local government officials. Moreover, offering home stays, farm tourism, village tourism, and rural tourism as a new option for tourists is a good choice. In this way, the local community will become more involved in travel, tourism and hospitality. Our young generation and local communities need strong communication and skills to make India an Atamnirbhar Bahrat through travel, tourism, and hospitality.

 

BY Dr. Anukrati Sharma

Comments are closed here.

Archives

Categories