SRK partners with Dubai
On Shah Rukh Khan’s birthday on November 2, 2016, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced a collaboration with the Bollywood superstar for a series of short films that will be shot here. The project will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes, read a statement from Dubai Tourism.
It aims to appeal to ‘King Khan’ fans across the globe, giving them the opportunity to explore the city and its many offerings. Slated to be released across various Dubai Tourism channels in December, the series of short films will kick off a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Conceptualised with the aim to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent, the campaign underlines the importance of India as a key source market for inbound tourism to the emirate.
(Compiled by Nilabh Krishna)