Rural-focused StoreKing in pact with Indian Oil
Assisted e-commerce platform StoreKing has tied up with Indian Oil Corporation (IOC) to provide services across petrol bunks in Tier-III and rural areas across the country. The partnership will give StoreKing access to 25,000 touch points across the country, of which 7,500 would be in rural locations. The programme, being piloted in Karnataka, will see the setting up of kiosks at petrol bunks, where customers will be able to order for products online, pay for these and pick up deliveries. StoreKing and IOC plan to set up 250 such centres across the state by March. “We have signed up with them to place a kiosk at every IOC petrol bunk to support our assisted e-commerce model.