Product Differentiation is the key strategy to meet the competition

Steel Authority of India Ltd. (SAIL) Chairman, Shri P.K. Singh visited SAIL’s Rourkela Steel Plant (RSP), on 18th August and interacted with a cross section of around 700 enthusiastic employees. Throwing light on the current scenario in the steel industry, Mr. P. K. Singh said, “In the present circumstances, only the best in the class will survive. At a time of high overcapacities across the world, product differentiation is the requirement of the hour and we have to match the best in quality, variety and standards.” Shri. Singh, exhorted the RSP collective that the transformation of SAIL has begun and “Let us all be part of it “.SAIL’s Director (Finance) Shri Anil Chaudhary, Director (Technical) Shri. Raman and CEO, RSP Shri Ashwini Kumar were also part of the intensive interaction with the employees during the brainstorming session. Addressing the gathering, Chairman, SAIL, Shri PK Singh further said, “Rourkela has one of the best workforces in the industry where the ramping up after modernization was achieved in one of the shortest times. These interactions are aimed at enthusing the collective to exploit full potential of installed technologies and manpower. In the current challenging times, Company’s targets and priorities have to widely disseminate at all SAIL units