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Ola seeks to expand video content service, add more electric vehicles

Updated: June 15, 2017 1:36 pm

Ola expands video content service Play to more cabs, the cab-hailing app also plans to generate revenue by serving ads on the platform ‡ Cab-hailing app Ola is expanding Ola Play, a content platform, as well as its nascent electric vehicle business to differentiate its services from Uber, three people familiar with the matter said. Ola started  Ola Play on some of its Prime cabs in Delhi, Bengaluru and Mumbai last November and later expanded the platform to all of its Prime fleet in the three cities. Ola Play, which is available on tablets installed in the Prime cabs, offers music, shopping apps, movies and other video content to customers and also lets them control air-conditioning.

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