In and beyond 17 years of Google
The success of Google has been its ability to make Net users trust the world ends and begins there
“Hey, do you have a life?” reads a social media meme and the reply is apt for the times we live in, “Let me Google it.” Well, that sums up the impact Google has had and the amount of spoon-feeding it has done over the 17 years of its existence. On the positive front, it has opened us to a rich database of resources conquering barriers for several educational and constructive purposes. However, beyond the democracy it has ensured, it’s no less surprising that it has reduced idea-making into a confined box.
From the times where it served as an aide to candidates doing their projects to an age where we call its access now as ‘research’, Google has certainly come a long way. The term ‘search’ in technological terms has been royally superseded by the name. Its prominence as a search engine, despite its credentials in several other arenas, is what defines its identity still.
The existence of Page Rank algorithm for the results that get displayed from a web search in Google has re-defined the way organisations have gone onto plan their presence on the worldwide web.
It is interesting to understand, though Google hardly does justice in featuring the zillions of websites that exist on the web, it has still managed crowds to rally around itself. It has more or less created a parallel world and has made Net users trust that the world starts and ends there.
From acquiring Youtube to easing directions and identifying location-specific magnitudes through ideas such as Maps, Earth to building the earliest social media boom, Orkut, starting the blogging wave, branching out to Docs and Translators, it’s no surprise that Google’s journey is filled with rich diversity.
Most of the firm’s accomplishments, as we notice, significantly come from the user-friendly yet aesthetically pleasing interfaces. The Google doodle as it rolls on like a cartoonist section of a newspaper on several occasions is one of the examples. The business aspect of Google and the societal purpose that it serves has had such a delicate balance, which surely takes the cake in the sustenance of its progress.
But, the web circuit is all about change, as we realise. Probably, the story of the 16-year-old Anmol Tukrel, an Indian-origin Canadian citizen who has designed a personalised search engine that claims to be 47 per cent more accurate than Google, is a step in that direction.
By Sanjay Bissoyi