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Farming with Apps

Updated: May 3, 2016 11:24 am

Farmers are the backbone of Indian economy. Making agricultural sustainable is essential for our future.   Farmers make up about 24.8 per cent of India’s total workforce, with over 118.9 million farmers spread across the length and breadth of the country. Agriculture is the largest livelihood provider in India contributing a significant percentage to its GDP. It has witnessed green, yellow and blue revolutions and now it is a proud participant of the mobile revolution too. Here are four mobile applications which are helping farmers communicate with the market directly, thus making the gap between the buyer and the farmer smaller by the day!


On Rainbow Agri, they have a host of services where farmers can talk to communities and users, and farmers can buy and sell local products and buyers can even get live price updates. One can even connect with neighbourhood farmers directly and see real images of their crop. Rainbow Sell gets farmers, street vendors and even small stores to reach buyers in their local areas and even customise deliveries to suit the buyers’ needs by holding provisions for discounts, entering details in local language and even tracking the status of the order. With Rainbow Live Price, all the crops in India are arranged by location, weather, market names and, of course, type and is pretty comprehensive. It is often called the internet of farmers.


One can get information about commodity prices directly provided by the Government of India, produce info and a map-based view of available farm products with the ability of connecting to a required farmer via just a simple phone call through this app. A buy/sell platform aims at solving the problems of marketing and farmers can avoid the daily struggle in selling their produce. When they register with the site, it captures all of their produce and location details and updates its database. Farmers can know of average demand, peak/low demand season, in and off season needs, rare items and their prices and can plan their farms accordingly.

Mpower Social

Livestock farming is one of the most important forms of livelihood for many families. Unfortunately, the ratio of registered veterinarians to cattle is very low and Mpower’s ICT Livestock Management Systems (LMS) aims at decreasing this gap by connecting livestock professionals to small holder farmers via Livestock intermediaries. These Livestock workers register the farmers, gather regular updates about their cattle and provide expert medical advice — all through their mobile application. This reduces the cost of consulting an expert or a doctor.

Crop Insurance

The mobile app launched by the government of India  would help the farmers not only find out complete details about insurance cover available in their area but also to calculate the insurance premium for notified crops, coverage amount and loan amount in case of a loaned farmer.

By Sanjay K Bissoyi

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