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Dr Reddy’s launches new logo and brand

Updated: July 17, 2015 6:00 am

Dr Reddy’s Laboratories announced the launch of its new visual identify and brand with a heart symbol, that the company expects to guide its all actions. “The new logo is an expression of Empathy and Dynamism, which helps keep patients at the center of everything that Dr Reddy’s does.The heart depicts empathy and caring while the circles connote dynamism and responsiveness,” the company stated while explaining about various components of the new logo, which replaces the ‘Rx’ symbol. The company has also chosen a new corporate colour-Purple, which is associated with creativity and wisdom, according to Dr Reddy’s.

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