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Aishwarya Rooting For Cord Banking

Updated: August 24, 2015 7:10 am

Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell—India’s first stem cell bank—says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood. “This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. “The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting,” said Aishwarya, who is also brand’s ambassador, in a statement.

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