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Steel Minister interacts with SAIL customers

Updated: June 29, 2017 3:20 pm

As part of its continuous efforts to remain market-driven, the Central Marketing Organisation (CMO) of Steel Authority of India Limited (SAIL) organised an interactive meet with the company’s major customers in the Eastern region in Kolkata on June 15, 2017, which was graced by the presence of Union Steel Minister Shri Birender Singh and Union Minister of State for Steel Shri Vishnu Deo Sai. Joint Secretary (Steel) Shri Sunil Barthwal, SAIL Director (Commercial) Ms. Soma Mondal and other senior SAIL officials also participated in the meet.

Addressing the gathering, the Union Steel Minister, while touching upon the government’s long-term vision for transforming the Indian steel sector, stressed upon the biggest challenge facing the industry – of boosting steel demand and increasing steel consumption. As enunciated in National Steel Policy 2017, Shri Singh said, India would more than double steel production capacity to 300 million tonnes by 2030-31. “The challenge, however, is to grow demand during this period so that current domestic per capital steel consumption of 65 kg increases proportionately,” Shri Singh said. This, he pointed out, could be achieved through innovative marketing.

“While the Steel Ministry is doing its bit to promote steel usage and spread awareness about the benefits of using steel over other materials, domestic steel makers also need to walk the extra mile for producing world-class steel,” he added. SAIL, as the industry leader, he exhorted, must also take the lead to promote steel usage. Shri Singh said he looked forward to suggestions and views from steel consumers to make the steel industry more robust and vibrant, and to make India a leader in steel usage and innovation.

Shri Singh and the other dignitaries present discussed various steel industry-related issues with SAIL’s key customers from different steel-using segments in the Eastern region such as Utkarsh India Limited, PDP Steels Ltd, Skipper Ltd, Simplex Infrastructures Ltd, Texmaco Ltd, among others.

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