T.T Limited signs World No 1 wrestler from India, Bajrang Punia as its brand ambassador. Wrestling is a sport which epitomises strength, courage and intelligence and is one of the most popular sport amongst men especially in the Hindi heartland. TT Limited Managing Director Sanjay K Jain said they wanted a “Real Hero” as their brand ambassador and not a filmy hero as most other brands in the innerwear category. Bajrang Punia has won the Asian Games and World Championship and is one of best prospects for an Olympic Gold Medal.
TT Limited offers the complete range of innerwear, casual wear and active wear for men, women and kids and sells pan India through both organised retail chains, EBOs by name of TT Bazaar and through distributors / wholsellers. It sells its innerwear under the brand name of TT and casual/active wear under the brand HiFlyer.
The Company is confident that Bajrang Punia will create a connect with its male target audience and enhance its macho appeal. The Company is looking at a 30% growth in turnover of its garment vertical as it deepens its penetration in its major markets with a wider and more appealing product range.