Deepika the new ambassador
World’s 10th highest paid actress Deepika Padukone, also The Live Love Laugh Foundation (TLLLF) founder, has become the brand ambassador of the Indian Psychiatric Society (IPS). Together, the organisations will conduct outreach programmes on mental health. IPS will assist TLLLF in the nationwide roll-out of a sensitisation programme called Together Against Depression. The programme commenced in May 2016 with a webinar for doctors. It was conducted in collaboration with the Indian Medical Association (IMA), which had 2,000 participating doctors. As part of the agreement with the IPS, Deepika will become the brand ambassador of the Society. She has offered her support on a pro bono basis. “Mental health of Indian citizens is a large and growing challenge for the country and the more resources we have to combat this issue, the better the chances that those who need help can secure the support they need,” Deepika said in a statement. “The Live Love Laugh Foundation and Indian Psychiatric Society have a shared vision to make mental health a priority for the government and for society at large. I am very pleased to support the activities of the Indian Psychiatric Society in my role as their brand ambassador,” she added.