Blue Star launches India’s largest range of star-rated inverter ACs
Airconditioning and commercial refrigeration major, Blue Star Limited, has announced the launch of a stylish range of airconditioners comprising a wide array of highly energy-efficient as well as eco-friendly split airconditioners for the residential and commercial segments.
Blue Star, which has over seven decades of experience in providing expert cooling solutions, forayed into the residential segment in 20a11 and has met with resounding success thereafter, year after year. Blue Star grew by 20 per cent in the current financial year which is faster than the industry growth, and currently assumes a market share of 10 per cent, in terms of value. The Company intends to continue its aggressive thrust in the room airconditioners market and aims to gain a market share of 12 per cent in FY17, in terms of value. Blue Star’s new line-up of room airconditioners consists of over 135 models. This stellar range of airconditioners is in line with the new energy standards prescribed by the Bureau of Energy Efficiency (BEE). Blue Star is amongst the first companies to comply with BEE’s voluntary labelling programme for inverter split airconditioners as it has launched 16 models in the 5-star category and 13 variants in the 3-star category, as per the new BEE standards. All models have been designed to operate non-stop even at 50°C. The entire range of star-rated inverter split airconditioners is equipped to function smoothly within a voltage range of 160V – 270V, without the aid of an external voltage stabiliser. This is of a huge advantage in locations with high voltage fluctuations. 8 of the 16 models of 5-star inverter split airconditioners will be equipped with a ‘smart’ Wi-Fi feature which enables the customer to operate the machine from any remote place within the Wi-Fi network.