ITC Pushes Yippee To Replace Maggi
With Maggi off the shelves, rivals are eyeing to capture the space. ITC, which sells Yippee noodles under its Sunfeast brand, has taken to the direct communication route to push the sales. It has provided retailers with leaflets to be shown to Maggi loyalists. The leaflets assure customers of Yippee’s quality and safety standards.Stringent tests are conducted for our food products at ITC’s NABL (National Accreditation Board for Testing and Calibration Laboratories)-accredited Life Sciences and Technology Centre as well as FSSAI (Food Safety and Standards Authority of India)-approved, NABL-accredited external laboratories. In all these tests, our food products have consistently been found to comply with all regulatory standards.