Saturday, 22 February 2020

A Holistic Perspective Of Social Media

Updated: June 5, 2015 10:08 pm

Social networks, such as Facebook and Twitter, were created for the sole purpose of helping individuals communicate. There are many other reasons that these technologies are used, but communication is still the number one. Many people use these networks to talk to their friends in other cities, states, or even other countries. There are many situations that do not allow the use of telephones; this is why social networking is preferable by many. These networks not only allow communication between friends, but allow you to meet new people. Similarities and common friends can create new bonds. This allows one’s social circle to expand.

Besides facilitating information dissemination, building bonds and making world much more connected than before, these social network sites are branding people and their business 24*7. Each time people update their status, message or tweet, it creates an impression about the people and forms an image in the mind of the reader. This is a continuous process and slowly but steadily ‘perceptions’ emerge or get modified or change about a person or a firm by the way their social media presence is executed. What appears a casual activity may have a deep implication.

Social media has created a buzz across the world and recently set its foot print in India too. With an increasing number of tech savvy youngsters in this country, it is expected that the social media adoption would increase in leaps and bounds. Interestingly, firms too are aggressively forming social media strategies to tap this new powerful democratised medium. The knowledge spectrum of Indian audiences spans a quite wide range—on one extreme are relatively few tech geeks, who are at par with the global technology trends, and on the other extreme, are the majority, who know little about technology. However, slowly but steadily everyone is learning about the ways in which technology can help them increase their productivity. In today’s world irrespective of physical location, by using social media one can get tremendous information and communicate with anybody in any part of the world. The book Social Media Simplified—Twitter, Facebook—Beyond Casual networking attempts to demystify this domain in simpler terms for the mass audience in India, so that they can also reap the gains the social media presents. This book also contains keen insights on the subject and has case studies which will be helpful for the business firms or start-ups along with the students keen to understand social media or pursue it as a career. This book explores the current scenario in the Indian context and is an earnest attempt to build a holistic perspective on social media. In a nut shell this book can be an eye opener for all those who knowingly or unknowingly may not be using the social media appropriately.

By Nilabh Krishna

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