Sunday, 7 June 2020

A Guide To Achieve Business Success

Updated: April 30, 2011 5:27 pm

The customer is the best boss. The writer understands that and offers practical and implementable solutions for aligning company strategies with customer needs and executing with excellence. Imagine that you have had a discussion with your customers at a conference table. They have told you all about their experience with your products and service, including how they found and selected you, how they use your products, their likes, and their gripes. Now, what do you do with that information? This is where this book is of immense use. In this book, you will learn a new nano-scale business model that leverages advances in technology, process design, and communications to help you chart your course to sustainable competitive advantage client by client. The methods that are introduced in this book provide a futuristic view of your business through your customer relationships. In short, it will help you create a better way. It isn’t as futuristic as it seems, though. You can begin to implement this now, and it will not only make your customers’ lives easier, it will also make your life easier. The book highlights that in the future you’ll see products and services with built-in sensors and the ability to morph functions, features, services, and resources throughout the customers’ buying cycle from product acquisition to product use to product disposal. In fact, the book is your company’s introduction to the beginning of nano-business and customer management, where every business decision is traceable to its effect on customers.

                Every decision maker at his company should read this book. Each management team should come together to fill out his company’s products. This simple exercise exposes strategic conflicts, uncovers low-effort opportunities, and identifies areas to redirect spending–all centered around customer-centric activities. The result is a seismic shift in business direction and strategy, creating a company that is easier to do business with. It empowers managers to do things right but also to do the right things. On this new frontier, every business needs a map. Without a map, you can’t see yourself in context, whether it’s physically in space or in relation to all the other people you know. These little changes make a great difference, and then people start asking themselves, “How could things be done better?” The book provides you with just such a map–a framework and set of measures to support your business. Most importantly, this framework will fuel revenue growth and innovation. Businesses cannot be successful without making their customers successful, and the book depicts customer success across each department and function company-wide.

                As your company customizes arid modifies products and services to secure more business per customer and command greater profit margins, the number of variations and complexities brought about by all of the potential combinations and configurations may outstrip your ability to manage, predict, forecast, plan, and report. The goal of any new business model and framework must be simplicity–simple enough for all stakeholders to understand their roles and responsibilities. It even needs to be simple enough for customers to collaborate in the design of continuously improving solutions. In one chapter, the book presents a business model diagram that is so simple that everyone can understand it. At its highest level, this design has an entry point that everyone can participate in and agree on. The writer does a brilliant job presenting a framework for every company and, most importantly, every individual, to gain better customer understanding.

By Ashok Kumar

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