India Inc environment compliant
Just days before the crucial UN climate talks in Copenhagen, close to 150 senior leaders from Indian business and industry came together to release the Carbon Disclosure Project (CDP) Report 2009—India 200. This is the third edition of the CDP India report since it was first published in 2007 and is based on the top 200 companies in India based on market capitalisation. The CDP report substantiates the significance of climate change from India’s policies to the corporate boardrooms. The report brings out the challenges Indian companies are facing and outlines how they have integrated the long-term value and costs of climate change impacts into their assessment of financial health and future prospects for their business. The disclosures are based on their commitments towards environment and averting climate change. The disclosure process was carried out by the CII-ITC Centre of Excellence for Sustainable Development and WWF-India in partnership with the (CDP). The project is supported by the British High Commission.
Dish TV has a new brand personality
India’s No. 1 direct-to-home company unveiled its new brand identity and brand positioning— Ghar Aayi Zindagi. The new brand communication scores high on “emotional connect”. The new theme is universal in its brand appeal and transcends different target audiences. The essence behind this new brand positioning implies that Dish TV is a force that unites families together, a catalyst that brings happiness into homes. The brand campaign is targeted at a wide base of new and existing subscribers, through a 360˚ media approach, uses multiple platforms such as television, out-of-home, print and digital media.
Having consolidated its market leadership with 6.3 million subscribers, Dish TV has now adopted a new softer, mushier tone in its communication.
Suzuki Motorcycles growth soars
Suzuki Motorcycle India Pvt. Ltd. (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturer Suzuki Motor Corporation, has continued to register an increase in its monthly sales figures. Suzuki Motorcycles has sold 14745 units in November, 2009 listing a dramatic growth of 48 per cent over its sales in November, 2008 (9986 units). This increase of sales is attributed to the tremendous response received to the bike GS150R and Access 125 (125 cc scooter) from the house of Suzuki Motorcycles. Commenting on the impressive growth, Mr. Atul Gupta, Vice President, Sales and Marketing, SMIPL, said: “Suzuki’s continuous growth month on month is attributed to quality products and customer satisfaction, which is being experienced by Indian consumers. This growth momentum will further accelerate in coming months.”
Search your way to the bank
A research conducted by Netpop Research, LLC on behalf of Google India to understand the role of internet in purchase of financial products revealed that search engines have become an indispensible tool in the purchase-decision process. About 84 per cent of those surveyed said that they use search engines as a primary source to research financial products compared to any other medium or type of internet sites. The research has also revealed that consumers were more concerned about finance-related information during the economic slowdown triggering more comparison and research for information leading to increase in search engine use by 17 per cent in last one year.